Second season of “SRAM” surpasses 140 million views on social media

The second season of “SRAM” has generated over 140 million views on social media, confirming strong audience interest and the project’s continued growth on digital platforms.

The majority of views were generated through short-form video and content tied to the show’s characters and storyline, published in parallel with the episodes airing on HRT’s television programme. This approach — in which the narrative develops across multiple channels at once — has proven key to reaching younger audiences and driving high engagement.

The second season further cemented the show’s position as one of the most-watched Croatian television and digital projects, with continued growth in the number of television viewers, followers and interactions on digital platforms. Audience reactions, content sharing and organic reach contributed significantly to the success of this unique project.

These results validate the model that combines linear broadcast on HRT with digital storytelling, and confirm that “SRAM” continues to build a strong relationship with its audience through relevant themes and a distinctive way of storytelling.